Mohammad Rasoul Khodadadi; Yaghoub Badri Azarin; Mehdi Djahangiri; maryam farid fathi
Abstract
The aim of this study was to present a model for Development of a model for communication integration in the sport for all services supply chain in Iran. The present study has been carried out using a systematic design of data foundation theory and based on fuzzy cognitive mapping approach. The sampling ...
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The aim of this study was to present a model for Development of a model for communication integration in the sport for all services supply chain in Iran. The present study has been carried out using a systematic design of data foundation theory and based on fuzzy cognitive mapping approach. The sampling was theoretical and snowball and was obtained through in-depth and semi-structured interviews with 18 experts in the sports industry, sport for all and the supply chain of theoretical saturation concepts. The reliability criteria of qualitative research were used to check the validity and the method of agreement between the two coders and the researcher coding at a specific time interval were used to check the reliability. Excel, FCMapper and FCM Expert software were used to draw fuzzy cognitive maps and calculate their related indicators. The results showed that integrated communication management in the sport for all service supply chain is characterized by three main categories: supplier relationship management, internal communication management and customer relationship management. Non-Sports Private Industry Communications, Training Center Communications, Media Communications, Non-Sports Government Supplier Communications, Key Supplier Chain Communications, International Relations, Dynamic Reporting System, Customer Partnerships, Acknowledgment of Top Customers, Customer External Communication Services, Complaints handling, inter-ring cooperation, supply chain social capital and strategic alliances were the main concepts of these categories. Cognitive mapping indicators also indicated that key supplier chain communications, media communications, and inter-loop collaboration were highly centralized, respectively.